How Do I Find The Right Wine Retailer For Me?
Nervous about wine stores: What's the best place for me to shop for wine?
Women & Wine: Do you live in a city with a lot of choices?
Nervous about wine stores: Yes. Big box stores, large and med-size retailers, grocery stores you name it.
Women & Wine: Where do you usually buy your wine?
Nervous about wine stores: Where ever I happen to be when I realize I need a bottle of wine or a gift.
Women & Wine: And are you happy about what you bring home.
Nervous about wine stores: Less than 50% of the time. Mostly it's 'just ok'.
Women & Wine: Do you buy your clothes at a store where you can get personalized attention?
Nervous about wine stores: Yes, I like someone else to give me an opinion about how something looks when I try it on.
Women & Wine: Yes, I like assistance too. That's why when I'm trying to find a place I like to shop for wine the first thing I do is this test. And you can do it too.
Nervous about wine stores: A test?
Women & Wine: Yes. I walk into the store. I stand about 5-8 feet from the register. I count 20-30 seconds. If I'm not approached by anyone I walk out.
Nervous about wine: Huh?
Women & Wine: When you walk into a store to buy clothes, how long does it usually take before someone says, "can I help you"?
Nervous about wine stores: about a half a minute
Women & Wine: So I compare and find a store I like to buy wine in the same way I buy anything else. Unless I have a coupon, or a flyer that brings me in for a particular selection - I want to shop at a place where I can develop a relationship with the person who is selling me the wine.
Nervous about wine stores: Well that makes sense.
Women & Wine: Yes it does. The same way you would have a favorite hair cutter or florist, you should have a trusted source where you can go to buy wine who can assist you with your purchase in the price range you want to spend. It's that simple.
Nervous about wine stores: I have two in my neighborhood. I'm going to put them to the test on my way home today.
Women & Wine: Let me know how it goes...and let me know if you liked them better than the ones that you've been bringing home - in the same price range.
